Businesses rake over communications strategies and brand communications to win over the loyalty of their customer. Without a doubt everybody agrees to that listening to their customer remains number one priority. While there are numerous ways to get connected; nothing quite does it like a straight, one to one, direct conversation with your customer. What are the benefits you say?
It’s transparent
One to One communications not only works but it also calls for a transparency as with all direct interactions. Being clear about the business and having honest conversations with customers builds a confidence.
The Focus
The focus is on the customers. It adopts the characteristics of a customer-centric approach. This means that customers opinions never go unheard and they are always listened to. Making a prospective customer feel valuable and heard is a huge benchmark achieved. Once they feel they are being taken seriously, they will keep coming back. You will have earned their loyalty which is a big deal in today’s business world.
It’s a two-way thing
The good thing about a one to one business chat application or communications is that it’s two ways. It allows business to exchange relevant information with their customers, Share deals and offers online. One can freely talk to the customer about his/her product preferences without any interruption at all. Encourage feedbacks. The bottom-line here is entering in a conversation that matters to both parties and equally benefits each other. When it comes to chats, there can be a seamless communication despite the distance!
This way a genuine interaction happens. Unlike cold emails or irritable phone calls which are usually turned down, Chats carry more clarity any doubts, questions or inquiries can be dealt with then and there.
Builds trust
Positive and relevant communication avoids customer dissatisfaction. Also, avoids overwhelming them with too much of unnecessary adverts that are usually annoying.
Clean, to the point, appropriate and empathetic. The goal is to give way for a delightful customer experience. This helps in branding your shop, as delighted customers will pass on the word!
Great Services- Happy Customers
In one to one conversations, customers are given the unique opportunity to share ones concerns directly to the business or the store. This allows the business to tweak their services that best addresses the need of the hour; hence giving way for great serviceability. One can never go wrong with a great personalized service. At the end of the day, you would have achieved a lot more through simple tactics that spending a lot on other means to connect with your customers.
One to one communication as many perceive is not always a face to face one. With the smart use of technology, a great deal can be achieved with fewer efforts. Chats are cool examples of the digital age one to one communications. HashMyBag’s allows stores to directly engage with customers in one on one chats that are fully encrypted. The platform lets stores connect with their customers and engage in meaningful conversations enabling an effective flow of information from both ends.